System integration

Marketing automation tools, CRMs, and ERPs need integration to unleash their full potential.

Instead of standalone, isolated websites, and web apps, which are well-known causes of siloed information and unused data potential, integration can replace manual or semi-manual syncing of information between systems.

If your organization is running multiple websites, then an integrated central media asset management (DAM) can also help a lot. The list is endless, from the basic analytics integrations to the most-advanced service-oriented system architectures.

We usually differentiate 2 types of system integrations: frontend and backend.

Frontend integrations

Frontend integrations are typically driven by Javascript code snippets of 3rd party services. One of the most-commonly used frontend integration is inserting a Google Analytics code to a website, but frontend integrations can provide much more e.g. forms or more complex shopping carts or chat assistants could also be inserted. In these cases the data connection is established directly between the client's browser and the 3rd party service.

Backend integrations

Backend integrations are established between the server part of the website or web application and a 3rd party service. These are typically deeper integrations for example syncing of products and stock from an ERP system to a webshop and orders the other way. If you'd like to sync your registered users to your CRM, it's also a better, safer option to use a backend integration. Standard APIs (JSON, REST) and real-time communication are key in this field.

We are experienced in both types of integrations and can propose the right method for your specific use-cases.

We have integrated Drupal among others with

  • Microsoft Dynamics
  • HubSpot
  • Custom ERPs
  • Plenty of social platforms
  • Google Vision AI

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