Marketing automation tools, CRMs, and ERPs need integration to unleash their full potential.
Instead of standalone, isolated websites, and web apps, which are well-known causes of siloed information and unused data potential, integration can replace manual or semi-manual syncing of information between systems.
If your organization is running multiple websites, then an integrated central media asset management (DAM) can also help a lot. The list is endless, from the basic analytics integrations to the most-advanced service-oriented system architectures.
We usually differentiate 2 types of system integrations: frontend and backend.
Backend integrations are established between the server part of the website or web application and a 3rd party service. These are typically deeper integrations for example syncing of products and stock from an ERP system to a webshop and orders the other way. If you'd like to sync your registered users to your CRM, it's also a better, safer option to use a backend integration. Standard APIs (JSON, REST) and real-time communication are key in this field.
We are experienced in both types of integrations and can propose the right method for your specific use-cases.
We have integrated Drupal among others with
- Microsoft Dynamics
- Custom ERPs
- Plenty of social platforms
- Google Vision AI
We've created the following publicly available generic integration modules for Drupal:
- OData client for Microsoft Dynamics
- CMIS for Alfresco and potentially for Sharepoint
- REMP paywall
- DAM (Digital Asset Management)
- LDAP SSO
- Google Analytics API
- A/B testing with Googel Analytics
- Google Search Appliance
Social media & marketing: