An artistic Ecommerce solution

Rustique specializes in the production of 100% natural brick tiles, which are cut from hand-formed Dutch, Belgian, and German bricks. more case studies ›

Brainsum has been a development partner with Rustique for 14+ years. During these years we have implemented multiple websites and e-commerce solutions including remakes and facelifts of existing systems. We always use innovative and modern tech solutions, such as our last effort of implementing the new website as a decoupled Drupal back-end solution with Nuxt.js front-end.

The planning process of the new website was managed in a professional manner from the beginning of the project. We also implemented numerous special features which streamlined the browsing and buying process for the user and helped achieve the business goals of the client.

UX background

  • UX discovery & research with real customer interviews.
  • As a result, we designed a user-friendly and easy-to-navigate website.
  • API connection to the products with a separate Drupal E-commerce system where the products are essentially stored and managed. This E-commerce system serves the whole ordering process.
  • Integration with 3rd party marketing automation systems like Mailchimp and Drip.
  • Strong performance while bearing responsiveness in mind.

Marketing automation

  • Integration of Drip tool for remarketing and automation processes
  • Google product feed for search engines
  • Automated product recommendations
  • Facebook shop product feed
  • Automated complementary product recommendations

E-shop features

  • Ordering system
  • Discounts, coupons
  • Order tracking
  • Import and export of products
  • Automated shipping price calculator

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