Paris21.org
New website backed by UX research and design for an OECD member organization.
BRAINSUM partnered up with OECD for this end-to-end redesign, rebuild, and migration project.
Highlighted project scope elements:
- Comprehensive UX research foundation including UCDC canvas, interviews, personas, journeys
- A new Visual Design emphasising organisational impact with improved UI and navigation
- Content managers are empowered to use visual components as building blocks on pages
- Active participation in content strategy
- Flexible event management
- Migration from a legacy Drupal site - Large-scale content migration with preserved SEO value
- Publications library with ePub support and automated thumbnail generation
- Comprehensive user manual, technical documentation and handover
- Launched on Drupal 10
User Impact:
- Content managers can build pages using visual components without developer intervention
- Improved content discoverability through advanced filtering for Impact, Projects, News and Publications
- Streamlined event management process
- Better organization of 1000+ publications
- Highly optimized performance, SEO and Accessibility
Good page experience confirmed, SEO improved
All pages on paris21.org verified by Google Search Console achieved the best page experience rating (they are fast, smooth, and responsive). Beyond the UX impact, this also improves search ranking.
Core Web Vitals passed on all pages
